Design roles

Product design

UX design

Brand and Strategy

Buying Experience

Duration

4 months

Type

Team Project

Client Brief

Digital tools

Rhinoceros 3D

Photoshop

Illustrator

Premiere Pro

Keyshot

Brief_

To design the next emblematic power accessory for the brand Lexman - Leroy Merlin.

Neglected Evolution_

Power accessories are the bridge between people and devices that we use everyday but their evolution has been neglected.

1 Device, Multiple cables

Omnipresent

Personal Experience_

It started from understanding our personal environment.

Team and Space

The Brand_

We studied Lexman - it's values, placement in the market and vision.

Brand designer - Oliver Lambin     Workshop|Office - Adeo, Lille

Lexman is a daughter company the Brand Leroy Merlin, for electric equipment, supply and control that enables one to enjoy a safe, reliable and effective system throughout the house.

Simple tech | Clever usage | Intuitive interaction | Everyday use

Target - User and space_

The struggle with power accessories today is real. We talked to different users, visited their homes to understand where the problematic lies and how the usage differs for various people.

Life with Power Accessories

'User Insights

Need of organising the mess

Easy access to electricity

Adaptable to my usage

Opportunities_

The struggle with power accessories today is real. We talked to different users, visited their homes to understand where the problematic lies and how the usage differs for various people.

Creativity Process_

From words to tangible mock ups

Selecting between 3 Product stories_

We came to 2 concept ideas that could cater to a home environment and benefit the target users.

Branch

Extend. Beyond

Vision to visualization_

Our focus was to create a product that seamlessly blends into the house while giving user the flexibility to pull power from the socket and enabling power sharing simultaneously at different spaces.

Vision

Inspirational moodboard

Sketchboard

Getting into the details_

After detailing out the functions of our final concept, we 3D printed a prototype to test with our users - to understand their different ways of interaction with the product.

Forming an identity_

Lexman, being a young brand needed a distinctive identity to stand out amongst other brands.

The story_

A new approach, a wall mounted socket_

Branch is a wall mounted socket with the possibility to be plugged into any desired space.

Personalise to make the best fit_

Design your own branch from the variety of choices available.

    Multiple choices to suit your need

   Informative and instructional packaging

Stationary usage_

The stationary socket is for fixed products whereas the two pods on the side are retractable to pull electricity to the place of usage.

    Simple blend into the home environment when not in use   

    Use as regular socket   

Pulling out a pod_

The pods function through flat wires that allows them to retract back and forth. It uses the Tape measure mechanism.

    Press button to unlock retractability of pod

There's more to it_

Design your own branch from the variety of choices available.

    Twist to unlock and remove pod

    Personalise your PODs to suit your usage

Space independent_

Making 'Anywhere, Anytime' - Literal. Branch is adaptable to various spaces.

    Portable

Manufacture Ready_

To make it manufacturable, we studied the technicals inside to come up with a set up that would fit in the mechanism, as well as, allow Branch to be portable.

Colour, material and finish to make the interactions of the functions - intuitive.

Going further_

Store Experience. Navigating the customer to the Lexman showcase.

    Building curiosity - Abstract depiction of the KSP of Branch

    Tangible interaction before purchase

Fun team = successful project_

Process video. Dont miss out!  

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