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Design roles

Product Design

UX Design

Buying Experience

Duration

3 Months

Type

Team Project

Client Brief

Digital Tools

Photoshop

Illustrator

Rhinoceros 3D

Keyshot

Keynote

The Brief_

To create a new light mobility for commuting to short distances for the 2021 market.

The Team_

1 Goal, 3 Months, 6 People - Unlimited Opportunities

Light Mobility_

Light mobilities are lightweight vehicles operating at speeds typically below 25 km/h and driven by users personally. We chose to focus on outdoors and very light mobilities.

A world without cars?

User persona_

Expert Roller skater - Dynamic - Extrovert - Bold

We studied the day in the life of our user to the understand problems she faces doing her everyday tasks.

User Insights_

Studying a day in the life of our user helped us gain insights for opportunities.

Must have

Use of product without hands

Carrying the product easily

Adaptibility to any surface

Having a stable hold

Should have

Easily switch between riding and walking

Reducing number of movements

Reducing amplitude taken on the road

Cleaning the product easily

Nice to have

Match product with style

Avoiding noise while riding

Avoiding injuries while riding

Showcasing of the product

Ideation_

Starting creativity with over 400 post-its on the basis of the different directions.

Focus Directions

Wearing without hands

Wearing in 2 seconds

Storage

Adaptable to surface

Easy switch

Carrying along

Minimum amplitude

Trial and Error_

Got a chance to work in the Decathlon, Lille workshop. We tried validating each detailed concept and see how wheels would work with our designs by making functional prototypes.

1 out of 3 Concept Stories_

We conceptualised 3 concept scenarios and focused on the one which answered to our brief the most.

Concept taken forward

Function and form_

We further developed the chosen concept and detailed out the function and the form.

Lucid_

Lucid is a roller quad frame that allows you to switch between walking and riding without hassle.

Easy wear_

Now, you will be ready to ride in no time.

Slide shoes in

Lock with back clip

Easy maneuvering_

Easily ride and stop by using the breaks in the front.

Minimised gestures_

Wear and remove easily without being obliged to sit.

Not in use_

The back clip helps to block the wheel from moving when Lucid is not in use and the packaging helps carrying it from one place to another.

Block the wheels

Packaging covers the exposed wheels

Finishing_

We made two cmf finishes, one to portray 'Pop' for someone who wants to stand out in a crowd and the other 'sober', for an elegant rider.

Prototype testing_

We made a working prototype to understanding the use and test it with an expert roller skater.

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