Design roles

User experience

UI and Visual

Prototyping

Design thinking

Duration

1 month

Type

Personal project

Digital tools

Figma

Photoshop

Illustrator

Premiere Pro

Personal Motivation_

As kids we didn’t really plan on making a career in fields that we landed ourselves in. Some of us had fantasies of becoming musicians , dancers, actors or performers. Well, I shared a dream with my dad of becoming a singer and I did go for classes, perform in front of small crowds but I don’t even remember when I stopped. There is so much hidden artistic talent in the world but very few who really make something out of it. I took this project as an opportunity to question myself and people similar to me of what really makes us stop trying?

Challenge_

After talking to many musicians and music enthusiasts, I learned that there is something common between most of them which causes this lack of motivation. It is the lack of support, the inability to share their interests with people and mostly the lack of appreciation by an audience. What would artists feel when they spend 3 months producing a song and barely end up with 30 views or likes ? Their talent needs more recognition.

Solution_

Stage, a platform for encouraging amateur musicians to grow by collaborating with people of similar likings, seeing personal growth over a period of time and getting feedback from other artists before the publishing their compositions in the real world.

♬ Design Process_

01

Research

Desk Research

Quantitative Survey

Qualitative Interviews

02

Analysis

User Persona

Empathy Map

User Journey Map

Experience Map

03

Design

Ideation

Wireframing

User flow diagram

Low fidelity prototype

04

Development

High fidelity prototype

Visual identity

05

Testing

Usability testing

Evaluation

♬ Research_

QUANTITATIVE SURVEY

I took a survey of musicians, budding artists and music enthusiasts to understand their motivation towards making music, where they get inspired from and their basic struggles to achieve their goals

Google form for music enthusiasts

Mind mapping of common phrases

QUALITATIVE INTERVIEWS

After the survey, I met with some music creators to understand their music journey and to get detailed pain points, insights and opportunities.

♬ Analysis_

USER PERSONA

USER JOURNEY MAP

Activity - Self composing and publishing a song

Duration - 1 month

EXPERIENCE

EMOTIONAL GRAPH AND OPPORTUNITIES

INSIGHTS

♬ Design_

USER FLOW DIAGRAM

WIREFRAMING

LOW FIDELITY SCREENS

♬ Development_

High fidelity priority screens_

♬ Stage_

'A platform to make young musicians meet, find the right audience for their music and grow as artists.

♬ Visual Identity_

Font Logo

Font App

01_

Onboarding

Through my research, I realised that we need to give the user a taste of how the application can help their music careers. The 3 Onboarding screens, Collaborate - See Growth - Get Feedback, gives an overview of the application in brief by easy to understand illustrated visuals in pop colours.

02_

Sign Up

Since the opening screen and the onboarding screens are full of bright colours to represent the the music culture, the sign up page is simple to balance the application. 

03_

About and homepage

Since the opening screen and the onboarding screens are full of bright colours to represent the the music culture, the sign up page is simple to balance the application. The sign up page gives the user an opportunity to have a stage name by which he will be recognised.

04_

Experience with skills

In the about page, one can see the account holder’s skillsets and how much experience they have with it.

05_

Platforms

Add platforms like youtube and instagram to share your work with other musicians and see your growth on the respective platforms with time.

06_

Samples

The Samples section lets one upload compositions and pieces that are yet to be published on different platforms. Other musicians can view and give valuable feedback.

07_

New Review

Receive a pop up whenever someone reviews your sample and have a chance to unlock it by giving a feedback in return.

08_

Listen and Evaluate

While listening to a sample, one has the possibility to see the different reviews they have received for their composition. One can only view a review if they have given one in return.

09_

Live recording

A tune going on in the mind but you are on the go? Live record a sample of it, edit and save to get a feedback on it.

10_

Visual Growth

Capture your growth as a musician over time and get motivated to do better seeing it visually grow on a scale.

11_

Finding New Collaborators

With one click of a button, you can find all artists available to collaborate near you to broaden your music circle.

♬ User Testing_

• "Intuitive application"
• "Would be nice to find people to collaborate with and a good opportunity to meet new musicians"
• "Little scared about copyright issues"
• "The live recording feature might motivate me to create more music"
• "Great application to see your learning curve"
• "I would like to see all the platforms that I upload my songs on, on one common platform"

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